The Secret to a Perfect Tiling Project? It’s What Lies Beneath.

When you’re planning a new bathroom, kitchen, or outdoor patio, it’s natural to focus on the tiles. After all, they are the star of the show. But at All Tiles, with over 50 years in the trade, we know that the longevity of your project depends just as much on what you can't see: the adhesive.

That is why we exclusively use and recommend Kelmore, a brand that has set a new gold standard in the tiling industry.

Whether you are a seasoned tradesperson or a homeowner attempting your first DIY project, here is why Kelmore is the only bag you should be opening.

1. Created by Experts, For Experts

Kelmore isn't just another faceless manufacturer. Like All Tiles, it is a business built on deep industry knowledge. The brand was created by industry veterans who identified a gap in the market for adhesives that were not only reliable but exceptionally user-friendly.

They understand the real-world challenges tilers face—from tricky substrates to intricate patterns—and have engineered their products to solve them. When you buy Kelmore from us, you aren't just buying a bag of adhesive; you are buying decades of technical expertise.

2. The "S" Factor: Why Flexibility Matters

One of the most common reasons tiling projects fail is movement. Floors expand and contract with temperature changes, and if your adhesive is too rigid, your tiles will crack or "pop" loose.

Kelmore’s MoreFlex and MegaFlex ranges are highly polymer-modified. In plain English, this means they have built-in flexibility (rated as S1 or S2). They act as a shock absorber between the floor and the tile, ensuring your beautiful new floor stays pristine for years to come.

3. The Perfect Partner for Underfloor Heating

Underfloor heating is now a standard in many modern bathrooms and kitchens, but it puts immense stress on tiling. The thermal cycles (heating up and cooling down) cause significant movement.

Because Kelmore adhesives like the MegaFlex Standard S2 offer superior flexibility, they are the safest choice for timber floors or screeds housing heating elements. They handle the thermal shock without compromising the bond.

4. Rapid vs. Standard: Which Do You Need?

One of the most frequent questions we get at our Cardiff trade counter is: "Should I get Rapid or Standard set?" Kelmore offers both, and the choice depends on your project:

• Go "Rapid" (e.g., MoreFlex Rapid S1): If you are a pro or need to grout the same day. It sets fast, allowing you to walk on the floor in just a few hours.

• Go "Standard" (e.g., MegaFlex Standard S1): If you are a DIYer or working with complex patterns. This gives you more "pot life" (working time) to adjust the tiles and get them perfectly level before the glue goes off.

5. It Starts with the Prep

A tile is only as good as the surface it sits on. We don't just stock Kelmore adhesives; we stock their full preparation system.

If your floor is uneven, using extra adhesive to fill the gaps is a recipe for disaster. We recommend using Kelmore’s Levelling Compounds first. They create a glass-smooth, flat surface, meaning you use less adhesive and get a professional finish much faster.

The All Tiles Guarantee

We are proud to be a Kelmore stockist because we trust their consistency. We stock the full range right here in Cardiff, including:

• MegaFlex Standard & Rapid S2

• MoreFlex Rapid S1

• MoreBond Standard & Rapid C2

• Grout Flex 15 & Matching Silicones

Don't let a beautiful tile choice be let down by poor adhesive.

Need Technical Advice?

Unsure if you need an S1 or S2 adhesive? Not sure which trowel size to use with your Kelmore product? That is exactly what we are here for.

Call our team today on 029 2168 1247 for a free consultation.

Better yet, come and see the products for yourself. Visit our Cardiff Showroom (Unit J5, Colchester Avenue Industrial Estate). We are open 6 days a week—bring your plans, and let’s get your project started the right way.